Challenges
Solve real challenges and unlock global market opportunities.
HOSPITALITY is open to tech solutions not directly related to hospitality, but that can be adapted and developed to answer the challenges and contribute to optimize guest experiences, internal operations, and sustainability.
Customer Relationship and Experience
CHALLENGE 1
01.
Guest Intelligence Engine
Solutions that centralise and analyse guest feedback from multiple channels using AI to identify actionable insights, accelerate issue resolution and continuously improve service quality.
02.
Stay Personalization
Solutions that leverage guest data and preferences to automate operational decisions, anticipate individual needs and deliver highly personalised stay experiences.
Next Best Offer Predictive Model
03.
Solutions that use predictive analytics and guest intelligence to recommend the most relevant offers, services and experiences at the right moment, increasing conversion and guest value.
Solutions that combine behavioural analytics and AI to identify guests at risk of disengagement and automatically trigger personalised retention actions that strengthen loyalty.
Churn Prediction Model
04.
Data Intelligence and Marketing
CHALLENGE 2
01.
Platform for Digital Marketing Assets
Solutions that centralise the management of digital marketing assets, automate content distribution across channels and ensure consistent brand communication at scale.
Marketing Intelligence Platform
02.
Solutions that unify marketing data from multiple sources to generate real-time insights, optimise campaign performance and support data-driven decision-making.
03.
Solutions that unify, cleanse and synchronise guest data across systems, creating a reliable data foundation for personalisation, automation and AI-driven initiatives.
Guest Data Coherence
Hotel Knowledge Base Management Across All Channels
04.
Solutions that centralise and manage hotel knowledge across all customer touchpoints, ensuring accurate, consistent and real-time information across every channel.
Automation & Productivity – Daily Operations
CHALLENGE 3
AI Agents for Hotel Operations
01.
Solutions that enable hotel teams to create and use AI agents without technical expertise, automating daily tasks and increasing operational productivity and autonomy.
02.
Robotics
Solutions that automate labour-intensive hotel operations through robotics, improving operational efficiency, service consistency and workforce productivity.
Predictive/Adaptive Operations & Workforce Enablement
03.
Solutions that transform operational data into predictive insights, enabling smarter resource planning, proactive decision-making and more efficient hotel operations.
Solutions that use AI to automate group booking workflows, simplifying room allocation, reducing manual effort and improving the customer experience.
Automation of Group Bookings
04.
Automation of Room List Allocation
05.
Solutions that automate room allocation based on guest preferences and behavioural data, delivering more personalised stays and optimising front office operations.
Automation of Billing in Front Office
06.
Solutions that automate hotel billing processes across multiple sales channels and commercial scenarios, reducing errors, accelerating operations and improving efficiency.
CHALLENGE 4
Automation & Productivity – Backoffice
Solutions that leverage AI agents to automate back-office workflows, reducing manual tasks, increasing productivity and enabling teams to focus on higher-value activities.
AI Agents for Finance and Other Backoffice Areas
01.
Automation of Financial Reconciliation in Commissions
02.
Solutions that automate the reconciliation of commissions and financial transactions across multiple distribution channels, improving accuracy, reducing revenue leakage and strengthening financial control.
CHALLENGE 5
Smart Sensoring
Solutions that monitor and manage noise levels in real time, enabling rapid response to disturbances and improving guest comfort across hotel spaces.
Noise Level Monitoring
01.
Presence Detection and Guest Count
02.
Solutions that automatically detect and count guest occupancy across hotel spaces, enabling smarter resource allocation and more efficient operations
Automated Visual Checks
03.
Solutions that leverage computer vision and AI to automate visual inspections, detect anomalies and provide real-time operational insights.
Air Quality Control and Olfactory Marketing
04.
Solutions that monitor indoor air quality and automate scent management, creating healthier, more comfortable and distinctive guest environments.
Temperature Monitoring and HVAC Control
05.
Solutions that monitor thermal conditions and optimise HVAC systems based on occupancy, guest preferences and environmental conditions, improving comfort while reducing energy consumption.
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CO-INNOVATING WITH
From development to real implementation, get access to a structured framework for executing pilots with a higher likelihood of success, while having practical learning on how to work with corporates and navigate decision-making processes.
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Pestana Hotel Group is the largest Portuguese hotel group and one of the leading hospitality companies in Europe. Founded in 1972, it operates more than 100 hotels across over 15 countries, offering a diverse portfolio that ranges from luxury resorts and city hotels to historic properties and lifestyle accommodations. The group is recognized for its strong focus on quality, authentic guest experiences, sustainability, and the promotion of Portuguese hospitality on a global scale.
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Feel Group is a Portuguese hospitality and tourism group specializing in integrated destination management. With a diversified portfolio spanning accommodation, mobility, nautical experiences, coworking spaces, travel services, and real estate investment, the group delivers a 360º hospitality experience across multiple brands. Originally established in Porto, Feel Group has expanded its presence to Lisbon and São Paulo, combining innovation, service excellence, and sustainable growth to create seamless and memorable experiences for both leisure and business travelers.
Institutional Partners
Innovation Partners
