Hospitality Day
Agenda
09:00 Welcome coffee
09:30 Opening remarks
Gil Azevedo · Executive Director of Unicorn Factory Lisboa
Catarina Paiva · Board Member of Turismo de Portugal
Rita Marques · CIO of Pestana Hotel Group
09:50 Keynote: AI and the Future of Hospitality
Adolfo Mesquita Nunes · Country Co-Chair & Partner at Pérez-Llorca
10:10 Open Innovation Program: Introduction by Unicorn Factory Lisboa
Marta Miraldes · Program Lead at Unicorn Factory Lisboa
10:20 Pestana Hotel Group: What are we looking for?
Duarte Macedo · Director of BI & Innovation
Catarina Figueiredo · Director of Transformation Office
10:35 Coffee break
10:45 Startup Pitches — Part 1
12:30 Lunch
13:30 Startup Pitches — Part 2
15:00 Coffee break
15:10 One-to-One working sessions: PHG Partners X Startups
16:45 Wrap-up & Closing remarks
BookinGuru is a travel tech startup focused on the digital transformation of the hospitality and tourism sectors. Its platform connects hotels, local service providers and guests, leveraging artificial intelligence to deliver personalized concierge services. The platform enables hotels to offer guests seamless access to rentals, local experiences and more, while streamlining operations, enhancing guest engagement and loyalty, and creating new revenue streams.
Curya is an AI-powered workforce management platform that uses combinatorial optimisation to automatically generate compliant, cost-efficient staff schedules based on operational demand, employee availability, skills, contracts, and labour regulations. Beyond scheduling, it streamlines time and attendance tracking, absence management, shift swaps, and payroll integration, helping businesses optimise labour costs, improve operational efficiency, and simplify workforce management.
Datamentors develops Ardia, an intelligent operating system that enables hotels to deploy and manage supervised robot fleets to perform real operational tasks, including housekeeping, back-of-house logistics, laundry, and material handling. By combining AI and robotics, Ardia automates repetitive and labour-intensive processes, optimises hotel operations, and frees staff to focus on guest-facing activities that require human interaction.
ECO-ONE is a company specializing in sustainability for the hospitality industry. We help hotels promote and implement sustainability by providing practical solutions based on the circular economy to reduce their environmental impact and operating costs. Our services include sustainable procurement, such as energy-efficient and eco-friendly products, a marketplace for secondhand furniture, sustainability training for hotel staff, and guest-involvement projects like “The Room That Cleans the Sea.” Through resource optimization, responsible sourcing, and the application of circular practices, ECO-ONE helps hotels operate more efficiently and profitably, generate less waste, and adopt more sustainable business models.
ExpectMe is a hospitality technology startup that enables hotel guests to select their exact room before arrival through an interactive digital floor plan. By allowing guests to choose rooms based on their preferences, hotels can enhance the guest experience, generate additional revenue through upselling, and improve operational efficiency. Its seamless integration with leading Property Management Systems automates room allocation while keeping hotels in full control.
Human Ready builds Advisor, an agentic FP&A platform that gives every finance analyst their own Analyst agent, connected to ERP, planning and spreadsheet data. Advisor runs the analysis work finance teams never have time for: variance analysis, forecasting, cost-driver investigation. Same team, ten times the output. For hotel groups, Advisor automates budget-versus-actual at property and consolidated level, surfaces what is driving the variance, and frees finance to spend time on decisions, not reports.
Jabu is an AI-powered predictive platform that helps food service operators forecast guest demand and dish preferences up to 30 days in advance. By combining data from POS systems, reservations, and other operational sources with external factors such as weather and events, Jabu enables restaurants and hotels to optimise purchasing, food production, and staff scheduling. Its forecasts are continuously measured against actual results, helping reduce food waste, control costs, and improve operational efficiency. For hotels, Jabu integrates with PMS, POS, and reservation systems to support smarter resource allocation and targeted offers during quieter service periods.
Noumenai develops AI agents that automate accounting and finance processes for multi-entity businesses. Its technology analyses invoices, bank statements, and financial transactions to propose complete accounting entries, including tax treatment, cost centres, and counterparties, with supporting evidence and confidence scores. By combining human approval workflows with jurisdiction-specific accounting rules, Noumenai helps finance teams reduce manual work, improve accuracy, and streamline ERP integration. Its first product, Xfoot, is already live with Portuguese accounting firms, with a focus on automating complex accounting processes under local regulations.
Protaigé is an AI creative agency in the cloud. It turns a single brief into a complete, on-brand campaign across channels, formats and languages. Its Brand DNA captures each brand's guidelines, voice and imagery, so hotel marketing teams produce consistent assets for every property and market. With Autopilot, Protaigé plans, produces and publishes campaigns in minutes, reducing reliance on multiple agencies and external suppliers and cutting production time and cost.
Safyra is an AI-powered food safety platform that automates HACCP compliance, temperature monitoring, traceability, and audit documentation. Its AI Agent simplifies compliance workflows, monitors deviations, recommends corrective actions, and generates audit-ready reports. By replacing paper-based processes with real-time monitoring, Safyra helps hotels, restaurants, and food businesses improve compliance, reduce waste, and streamline operations.
Savearth is building an AI-powered Hardware-as-a-Service (HaaS) platform for hospitality, starting with smart hotel showers. Its solution promotes behavioural consumption reduction by influencing guests’ shower habits to reduce water and energy consumption, helping hotels lower operational costs and improve their environmental sustainability.
Starkdata is an AI-powered Enterprise Intelligence platform that transforms business data into actionable insights through prediction, explanation, simulation, and decision support. Its core capabilities include the Guest Intelligence Engine, Stay Personalization, Next Best Offer, Churn Prediction, and other features. By analysing multiple data sources and factors, Starkdata helps hotel groups understand guest behaviour, optimise revenue, strengthen loyalty, and make more informed, data-driven decisions.
Userguest is a hotel marketing technology platform that uses AI to optimise digital advertising campaigns and personalise website experiences to increase direct bookings. Its solutions help hotels attract high-intent travellers, convert website visitors into guests, and reduce reliance on online travel agencies (OTAs). By automating campaign optimisation and delivering personalised messages throughout the booking journey, Userguest enables hotels to maximise marketing ROI and grow direct revenue.
One-to-One Working Sessions
15:10
Datamentors | Expectme | Noumenai | Savearth | Userguest
15:40
Bookinguru | Eco-One | Human Ready | Protaigé | Safyra
16:10
Curya | Jabu | Starkdata
